Social Media Research


Social Campaign Analysis

A social media audit is the process of reviewing what’s working, what’s failing and what can be improved

upon across your social media channels.

- Posting frequency
- Follower count and changes
- Referral traffic
- Channel specific metrics (likes per post on average, most like      content, most liked video content, most
  liked text content, most liked graphical content, re tweets, likes,    number of comments, engagement, influencers, growth/    decline in  page likes, negative contents)
- Find Your Best & Worst Social Channels 

These services will enable you to!

- Discover what people are saying about your brand or your industry    for reputation management.
- Manage your marketing strategy and show marketing managers  how to build advocacy among your brand’s target audience.
- Improve longterm planning and product launches
- Give your brand a competitive edge by better understanding your customers’ wants and needs


Social Media Analytics


Audience Size and change (growth/decline) monthly, quarterly

- Reach and engagement
- Identify your influencers
- Identify the active engagers on your social media channels
- Content analysis
- Are videos, pictures or text updates working best?
- Do you have the right mix of content?
- Are you getting engagement on your questions?
- Community Responsiveness
- This is particularly important if you are using
- social media as a customer service channel.
- Shares, comments, top comments, likes, retweets


Business Intelligence Reports

 -Competitor Benchmarking
- Comparison of your social media channel versus
   your competitors what their stats are like, audience
   profile, growth etc and things to learn and things to
- Identifying new customer insights and trends to
  develop new products based on your consumers
- By geographical locations, age and gender