Social Campaign Analysis
A social media audit is the process of reviewing what’s working, what’s failing and what can be improved
upon across your social media channels.
- Posting frequency
- Follower count and changes
- Referral traffic
- Channel specific metrics (likes per post on average, most like content, most liked video content, most
liked text content, most liked graphical content, re tweets, likes, number of comments, engagement, influencers, growth/ decline in page likes, negative contents)
- Find Your Best & Worst Social Channels
These services will enable you to!
- Discover what people are saying about your brand or your industry for reputation management.
- Manage your marketing strategy and show marketing managers how to build advocacy among your brand’s target audience.
- Improve longterm planning and product launches
- Give your brand a competitive edge by better understanding your customers’ wants and needs
Social Media Analytics
Audience Size and change (growth/decline) monthly, quarterly
- Reach and engagement
- Identify your influencers
- Identify the active engagers on your social media channels
- Content analysis
- Are videos, pictures or text updates working best?
- Do you have the right mix of content?
- Are you getting engagement on your questions?
- Community Responsiveness
- This is particularly important if you are using
- social media as a customer service channel.
- Shares, comments, top comments, likes, retweets
Business Intelligence Reports
-Competitor Benchmarking
- Comparison of your social media channel versus
your competitors what their stats are like, audience
profile, growth etc and things to learn and things to
avoid
- Identifying new customer insights and trends to
develop new products based on your consumers
choice
- By geographical locations, age and gender